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ABOUT ME

Make all things pretty

At Birch and Bloom, design is where beauty meets intention. Founded by Jaeda Englund—a mom of three, former America's Next Top Model contestant, and lifelong creative-Birch and Bloom was born from a love of transformation: watching a space evolve with the perfect mix of texture, color, and detail.

With a natural eye for design and a passion for "making all things pretty," Jaeda believes great design isn't about perfection-it's about balance, warmth, and personality. Her approach combines modern sophistication with lived-in comfort, creating spaces that feel refined yet inviting.

From full-scale home transformations to simple room refreshes, Birch and Bloom helps clients discover the art of thoughtful design-spaces that are as functional as they are beautiful, and that truly feel like home.

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SERVICES

This is what I do.